Outside Boston

I’ve been meaning to follow up on my first post, and wouldn’t you know it, Yahoo gave me another reason to write something up again. But before I go into this new issue, let’s recap.

Yahoo’s automatic payment plan went a little overboard when a day’s worth of click charges went way over the daily limit by about $600. For those of you keeping score, since Yahoo’s automatic payment plan likes to keep at least three times the average spend for the account on hand, that means my client’s card got whacked for about $1800.

Now for the follow up - Yahoo has credited back the majority of the $1800. The amount remaining is the amount I requested stay put (hey, I still have to keep this thing running, right?) They also credited me back for the majority of the $600 in click charges that got this whole thing started in the first place. After doing a little more research using Clicktracks (a fantastic analysis package) I found the average time on site for this traffic was well below average (though still higher then I thought, probably due to one or two legitimate visitors bumping the average up). So I’m pretty sure it was clickfraud. Good thing Yahoo acted accordingly.

The problem now is that it’s happening again. This time to three other accounts recently transferred over from the old Local Sponsored Search program, albeit for much smaller amounts of money. Yahoo seems to be reacting again after a phone call this afternoon, but considering I was sure to set daily spending limits first, I wish Yahoo would just get it right before it was a problem.

Oh and a quick shout out (do bloggers shout out?) to my buddy Dan, who’ll be managing a non-profit PPC account for a friend of his. Not sure why he didn’t ask for my help seeing as how I’m the PPC guy. I know I’d sure as hell like $1000 a day to play with on a PPC account…

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